Capital School
of English
Case Study UX/UI: Website Design
Project Overview
Capital School of English, located in Cardiff, Wales, has been a leading language school for over a decade. Known for its immersive English language courses, the school combines high-quality academic training with cultural exchanges, offering a broad range of programs for both young and adult learners.
Project Goals
Generate the user experience by optimizing navigation and content flow.
Provide a modern, responsive design that appeals to international students.
Highlight the school’s key services, including General English Courses, IELTS preparation, Junior Summer Programs, and accommodation options.
Strengthen the brand’s online presence by creating a user-friendly, visually engaging platform that captures the welcoming and supportive environment of the school.
Project Challenges
Content Complexity:
With a variety of courses and services, it was essential to organize the information in a clear, digestible way.
International Audience:
The website needed to be accessible and visually appealing to a diverse, global audience.
Showcasing Cardiff:
Emphasizing Cardiff as a unique destination for students, blending academic opportunities with cultural attractions.
UX/UI Design Approach
- User-Centered Research: Conducted user interviews and competitor analysis to understand the needs and preferences of international students.
- Information Architecture: Organized course categories, accommodation, and cultural activities into a structured layout with easy-to-navigate menus.
- Visual Design: A vibrant color palette and high-quality images of Cardiff landmarks were incorporated to create an inviting aesthetic.Responsive Design: The new design is optimized for desktop, tablet, and mobile to cater to users on various devices.
- Design: The new design is optimized for desktop, tablet, and mobile to cater to users on various devices.
Key Features
Clear Course Details:
Each course type has a dedicated page with detailed information, including curriculum, duration, and benefits.
Quick Navigation:
Added a sticky menu and dropdowns for easy access to popular sections like “View Courses” and “Accommodation Options.”
Interactive Map:
An interactive map showcasing nearby attractions and the proximity to Cardiff city center enhances the appeal for potential students.
Testimonials Section:
A dedicated section with student testimonials builds trust and gives new visitors insight into the school experience.
Results
The designed website now delivers a seamless user experience, with a 25% increase in course inquiries and higher engagement rates, particularly on mobile devices. The modern design reflects the school’s commitment to high-quality education and cultural integration, helping Capital School of English attract a broader audience and reinforce its brand image internationally.
Final site images
"The design of the new Capital School of English website has transformed the user experience by optimizing navigation and content flow. The platform effectively highlights the school’s key services, such as General English courses, IELTS preparation, and Junior Summer Programs, reflecting the welcoming and professional environment that defines the school. Now, Capital School has a digital presence that captures its commitment to educational quality and cultural exchange."
